ZEN* – Fashion of the Future, the first Macedonian and regional brand for adaptive clothing from the introductory high fashion category, primarily intended for people with disabilities, but not exclusively, offered on the local and global market.
Mission
The overarching mission of ZEN* – Fashion of the Future is to change the quality of people’s lives and improve self-confidence, significantly impact socialization, independence, and reduce psychological pressure.
Production will take place through high-tech processes, driven by a domestic skilled workforce, with strong inclusion and support of people with disabilities. With the potential for progressive development and scaling and a tendency to import and share the most modern global trends and knowledge. Finally, promotion of the country as a potential location for investment in similar or related industries.
Target audience
Primary target audience
- people with disabilities with physical disability in the extremities up to 80% and for people who dress with assistance up to 100%. Predominantly from developed countries.
Secondary target audience
- all potential consumers over the age of 14 who want to wear modern, functional, eco-friendly and super cool clothing.
Innovation
ZEN* – Fashion of the Future will set new world standards for quality and innovation in the production process of the specific clothing category.
The materials and accessories used in production will follow the highest standards for the category of clothing intended for people who sit and provide a pleasant sensory experience – Sensory Friendly, tailored in a strictly controlled industrial process for quality and long-lasting use.
One of the priority goals is reducing the negative impact of the textile industry as the second largest polluter in the world – controlled use of water resources and drastic reduction of harmful gases in the atmosphere.
Donor
The project is supported by the Innovation Fund of Macedonia, Donors’ Circle. The largest donor and founder of the brand is the Equality Association.
Place of implementation
Skopje, Macedonia
Timeline
An ongoing, one-year project. The first festival took place in October 2022 in the Municipality of Aerodrom.
More on the project:
