Promotion of 5 video products aimed at overcoming stereotypes by individuals entering the labor market is an activity within the project "Increasing the attractiveness of the labor market through borderless professions."
Within the project ‘Increasing the Attractiveness of the Labor Market through Professions without Borders’, led by the Association Equality, following the implementation of the activity – research ‘Analysis of Trends, Challenges, and Barriers in the Employment Process’ in the regions of Skopje, Bitola, and Kavadarci, a video campaign consisting of 5 mini-video products was produced.
The five innovative and creative video products aim to increase the interest of the target groups, young people, women, and persons with disabilities, in the various professions in the labor market, which are approached stereotypically.
📌 The campaign ‘Increasing the attractiveness of the labor market through borderless professions’ is supported by the Swiss project ‘Education for Employment (E4E)’, implemented by Helvetas.
The official hashtags of the campaign are: #ProfessionsWITHOUTBarriers #ICANandILOVE #MyPotentialMyAmbition
Video products from the campaign
Roza Trajković – Rural UMA STO [Campaign for professions without barriers 1/5]
♀️ Meet Rosa Trajkovic – a owner who breaks all stereotypes about women in the field of agritourism. Her passion and love for nature, the land, and dedication to the community turned her vision into a sustainable and inspiring story.
🌱 In her agrotourism space, everyone is welcome. She actively creates an environment where differences are respected, and opportunities are open – regardless of age, gender, or life story.
🐝 Rosa’s example shows that business can also be socially responsible. Her story is an inspiration for all women and young people who want to step boldly towards their dreams and build their own path – without fear of stereotypes and limitations.
Nedelka Chukchukovska – a girl with a disability employed according to her professional education
♀️Meet Nedelka Chukchukovska – a girl with a disability employed according to her professional education. She is a true proof that belief in oneself can be a huge motivation to improve ourselves.
🍀Despite the bad opinios, Nedelka never gave up on the path she was walking. Her story is inspiring for all those who face prejudices, doubts, and barriers, yet still choose to move forward.
💫With perseverance, effort, and a strong desire for professional development, Nedelka shows that disability is not a limitation and sends a strong message that people with disabilities deserve support and equal opportunities.
📌 The campaign ‘Increasing the attractiveness of the labor market through borderless professions’ is supported by the Swiss project ‘Education for Employment (E4E)’, implemented by Helvetas.
#ProfessionsWITHOUTBarriers #ICANandILOVE #MyPotentialMyAmbition
Biljana and Ilija – young employees in industry
♂️♀️ Meet Biljana and Ilija, part of the employees at KIEL who are a clear example that professions are not divided into male and female.
💡 Despite the stereotype that the industry is “difficult” for women, Biljana did not let that influence her career choice. With perseverance, practical work, and continuous improvement, she built her skills and confidence, becoming a reliable and valued member of the team. Her story is proof that courage means believing in yourself – even when others doubt you.
🔧 Ilija started as a young intern with a strong desire to learn and prove himself. Through responsibility, discipline, and ambition, he progressed step by step and today represents an important part of the team. His example shows that success is the result of effort, not prejudices.
✨️ These two professionals show that the industry recognizes the potential and ambition of young people and opens doors for them to numerous opportunities for advancement and success
Jorde Petrovski – manager in industry
♂️ Meet Jorde Petrovski – Head of Logistics at KIEL – Macedonia, who strongly advocates for equality between men and women and a professional approach in the hiring process.
👥 Although stereotypes still exist today that gender determines the quality of work and management, Jorde points out that we need to overcome these prejudices and that candidates should be evaluated based on their precision, ambition, and readiness for professional development. Because the assessment is based on qualities and skills!
🌱 In addition to gender equality, it values the inclusion of young people and persons with disabilities, who bring great enthusiasm, greater innovation, and dedication to the work.
💪 Jorde, as a leader, sends a clear message: every person should build their own identity, value themselves in order to be valued by their surroundings.
Sara Apostolovska – a young girl employed in an IT company
♀️Meet Sara Apostolovska, a developer at Symphony Digital, who with a clear stance and self-confidence is breaking the stereotypes about women in the IT sector.
🧮Even as a little girl, her predispositions toward mathematics, solving puzzles, and love for logical challenges guided her toward the path that today makes her successful in her profession. Despite stereotypical views that men are leaders in the IT industry, she did not allow herself to be discouraged, but continued to follow her path.
👩💻In addition to being a programmer, her work as a youth collaborator has helped her develop many other skills, such as communication, teamwork, and leadership – showing that success is not based solely on technical knowledge, but also on personal development.
✨In the end, she sends a strong message: always listen to the child within yourself, follow your own interests, and do not be afraid to walk the path that truly fulfills you.
The study ‘Analysis of Trends, Challenges, and Barriers in the Employment Process’ highlights the need for measures that will facilitate youth entry into the workforce, reduce the role of stereotypes in career development, and improve accessibility and adaptability of job positions, with the aim of applying equal opportunities in practice.
More data from the research is available at the following link:
